MRS™ (Media Reputation Score) = Sentiment×0.35 + Distinction×0.25 + Authority×0.25 + Amplification×0.15, each pillar scaled 0–100. A brand's MRS is the mean of article-level pillar scores across the period.

Bands. CRISIS <40 · WATCH 40–50 · NEUTRAL 50–60 · GOOD 60–70 · EXCELLENT 70+.

Impact, not reach. Drivers are ranked by reputation impact (signed Rep Score), not raw audience, then deduped for syndication and screened for off-target hits. Every number is traceable to a scored source article.

Owned vs earned. Owned = press releases, company voice (V1) and executive voice (V2); Earned = third-party voice (V3) or journalist coverage.