Purpose
Tool 5 scores individual articles. This tool aggregates those scores into the numbers that actually go to Henrik — pillar-level MRS scores, a weighted overall MRS, month-over-month trends, and competitive benchmarks. This is the executive-facing output layer of your measurement program.
How It Works
Step 1: Set Up Your Pillars
In the MRS Calculator tab, define your 3–5 reputation pillars (from your PBI work) and assign each a weight. Weights must total 100%. The weights reflect how much each pillar matters to Henrik's specific business priorities.
Step 2: Enter Monthly Pillar Scores
Each month, calculate the average article score for each pillar from your Tool 5 article log. Enter those averages here. The calculator produces your weighted overall MRS automatically.
Step 3: Track Trends
Use the Monthly Trend tab to build a running history. Enter each month's pillar scores and watch the trend emerge. This is the chart you'll use in QBR presentations — "Trust has been declining for three months, here's why, and here's what we're doing."
Step 4: Add Competitive Scores
Use the Competitive tab to track competitors' MRS by pillar. This powers the Gap Analysis section of your SIGNAL Brief. When Trust is declining for you and rising for Competitor A, that's the story that gets executive attention.
Interpreting Your MRS
- 70–100: Strong — positive narrative momentum, proactive opportunity
- 50–69: Moderate — adequate but vulnerable, monitor closely
- 30–49: Weak — narrative gaps, reactive risk, needs investment
- Below 30: Critical — active reputational headwinds, escalate