Today's coverage
Every story scored since yesterday's BriefHow to read it. Tier 1 is national business, wire and top broadcast; tier 3 is trade and local. Reach is the outlet's audience, a ceiling not a count of readers. Prominence is where the company appears: headline, lead paragraph or a passing mention. Pickups are syndicated copies, counted once in the score. Score is the story's MRS®; impact is how far it moved Northvale's rolling score. Industry stories name no peer and are not scored.
Source. Licensed US news coverage of Northvale and four competitors, September 1 to 30. Reach and share of voice are directional. Key messages are the ones set in the PBI® session.
What changed. Why it matters. What to do.
Gap to the leader, by driver
Where Northvale trails, and by how muchNorthvale leads on Performance and Innovation. The Trust gap is the one the breach opened, and it is the widest of the five.
The peer set at a glance
Each ring is a brand's score, split by driverThe month, day by day
The stories behind every turnDriver movement
Northvale, this week against lastThe board this week
Open any brand for its weekthis weekPillars
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The stories that moved the week
Competitor moves
Open issues
Where each one is headingThe Reputation Gap
Coverage rank against tone rankEvery brand has two ranks among the five: how much it gets covered, and how well that coverage reads. The distance between them is the Gap. Louder than regarded means the coverage is running ahead of the goodwill. Regarded above heard means the goodwill is there and the coverage is not. Neither direction is a grade.
Score the same coverage the way your business reads it.
Every brand carries five driver scores, and the board ranks them weighted to a set of priorities. Yours come from the PBI® session. Switch them and the board re-ranks in place, with each row carrying its move against your weighting. On licensed coverage each driver is read from its own stories, so weighting moves the board.
weightedPillars
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The issues in the coverage
Issue scores are the average of the stories on each issue. The breach is the lowest-scoring issue Northvale has had this year, and the only one with dated moments still ahead.
The trend
Nearly a third of September's coverage read negative, against 15% for Crestmart.
On the horizon
How this is scored. In this demo, the companies, stories and scores are illustrative. In production the Brief runs on your own licensed monitoring of your company and named peers. Each story is read for relevance and tone and scored on four pillars: Sentiment 35%, Distinction 25%, Authority 25%, Amplification 15%. Stories roll up into five reputation drivers, weighted to the priorities set in your PBI® session. Identical syndicated copies count once. Volume alone cannot raise the score. The same engine scores 100 companies every month, on open data, at mrsindex.com.
See your company in it.
Twelve months of the Reputation Brief, built on the monitoring you already license and the priorities of the people who act on it. Monthly for the board, weekly every Monday, daily when it matters.