Automotive EV Brand Perception Report - Jan. 2025
Brands included in the report include Ford, General Motors, Tesla, Toyota, Honda and Volkswagon
AI / Big Tech Brand Perception Report - Jan 2025
Brands included in the report: Amazon, OpenAI, Google, Microsoft, NVIDIA and Meta.
About Industry Benchmark Reports
A Number of industries are at a critical inflection point. While consumer adoption accelerates, media narratives are shaping public trust, innovation leadership, and brand reputation in ways brands can’t afford to ignore.
How Brand Equity Score ™ works
We evaluate earned media sentiment, reach, and engagement across four key categories (EV example):
- Innovation – Is the brand seen as a leader in EV technology, battery advancements, and product development?
- Consumer Trust – How confident are consumers in EV reliability, safety, and the brand’s ability to deliver?
- Brand Perception – Does the market see the brand as a serious EV contender, or lagging behind?
- Brand Reputation – Is the company’s leadership, strategy, and competitive positioning viewed positively?
Each category is scored out of 100, based on a number of factors, including: headline impact, sentiment distribution, and engagement levels.
Brand Equity Score™ Methodology applied to Auto EV Brands to understand Perception
We analyzed over 50,000 media and social discussions from Jan. 2025 on Tesla, Ford, GM, Toyota, Honda, and VW—providing a data-driven look at how these brands are perceived in the electric vehicle (EV) space.
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