measuredI/O is a reputation measurement practice. The method is published in full, the index that demonstrates it is open to anyone, and the work runs on the media data a company already licenses. There is no platform to adopt.
I spent twenty years building measurement systems inside large companies before I understood why most of them fail. They answer questions nobody is asking.
The method has been applied in healthcare and pharmaceuticals, banking and financial services, payments, technology, consumer goods and professional sport. Work has run across more than 30 global markets, including a crisis command center.
Current clients are not named here. Reputation work involves material a company would not want discussed, and a consultancy that lists its clients on a website is telling you what it does with their information. References are available in a conversation, with permission.
Head of Communications Intelligence. Built the Communications Intelligence Center of Excellence: more than 30 global markets and a crisis command center. The measurement framework developed there became MRS.
Built the Market Insights Engine.
VP and GM roles, serving HP, Team USA and the Denver Broncos.
Reputation intelligence for communications leaders. Also adjunct faculty at CCU, teaching Marketing Analytics, Nonprofit Management and Business Strategy. Doctorate in Computer Science, MS in Organizational Leadership.
A measurement model nobody can inspect is an opinion with a number attached.
mrsindex.com publishes scores for 100 companies every month on open data, with the method, the query and the article behind every figure. It is open to anyone and will stay that way.
If the method is wrong, it should be possible for someone to prove it. That is the whole reason it is in the open.
measuredI/O works with the Data-Driven Communications practice at Meltwater, including a co-branded measurement maturity assessment built on Chapter 4 of the DDC playbook. The partnership does not make Meltwater a requirement. Client work runs on whichever platform a company already licenses.