With over 20 years of experience in marketing, corporate communications, and product development, Evan Escobedo is a leader and innovator in media monitoring, analytics, and insight. As the founder of measuredI/O, he has created a brand intelligence company that focuses on quantifying brand equity measurement and assessing the effectiveness of brand strategies.

Previously, Evan served as the Global Lead of Media Analytics and Insight at Western Union, where he built a Media Monitoring and Analytics Center of Excellence. He developed a unique Media Impact Scoring model that linked media insights to key business drivers, enhancing brand reputation. During his 13 years at Cisco Systems, Inc., he led key strategies for market intelligence, integrated social media listening, and advanced analytics to better understand customer needs. Evan has also collaborated with other notable brands, including the Denver Broncos, the U.S. Olympic Committee, Peet’s Coffee, and HP.