Industry Benchmark Reports
AI / Big Tech
The AI & Big Tech landscape is evolving at an unprecedented pace. As innovation surges, media narratives are shaping public trust, competitive positioning, and brand reputation in ways that industry leaders cannot afford to ignore.
measuredI/O’s Brand Equity Score™️ methodology analyzes over 50,000 media and social discussions each month on OpenAI, Google, Microsoft, Meta, Amazon, and NVIDIA providing a data-driven look at how these brands are perceived in the AI & Big Tech landscape.
Our methodology evaluates earned media sentiment, reach, and engagement across four key categories:
• Innovation – Is the brand perceived as a leader in AI research, model advancements, and technological breakthroughs?
• Consumer Trust – How confident are users and enterprises in the brand’s AI ethics, data privacy, and reliability?
• Brand Perception – Does the market view the company as an AI powerhouse, or is it struggling to keep pace?
• Brand Reputation – Is the company’s leadership, strategy, and competitive positioning seen positively in the AI landscape?
Each category is scored out of 100, based on key factors including headline impact, sentiment distribution, and engagement levels.
January 2025 Data
Key findings in the latest report:
OpenAI and NVIDIA are leading the AI conversation but face growing scrutiny. Microsoft and Google are pushing forward aggressively, but trust concerns remain. Meta and Amazon are playing catch-up, with mixed public sentiment about their AI strategies.
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