Industry Benchmark Reports
Auto (EV)
The EV market is at a critical
inflection point. While consumer adoption accelerates, media narratives are shaping public trust, innovation leadership, and brand reputation in ways automakers can’t afford to ignore.
measuredI/O’s Brand Equity Score™️ methodology analyzes over 50,000 media and social discussions each month on Tesla, Ford, GM, Toyota, Honda, and VW—providing a data-driven look at how these brands are perceived in the electric vehicle (EV) space.
How Bramd Equity Score™️ Measures EV Brand Perception
We evaluate earned media sentiment, reach, and engagement across four key categories:
• Innovation – Is the brand seen as a leader in EV technology, battery advancements, and product development?
• Consumer Trust – How confident are consumers in EV reliability, safety, and the brand’s ability to deliver?
• Brand Perception – Does the market see the brand as a serious EV contender, or lagging behind?
• Brand Reputation – Is the company’s leadership, strategy, and competitive positioning viewed positively?
Each category is scored out of 100, based on a number of factors, including: headline impact, sentiment distribution, and engagement levels.
January 2025 Data
Key findings in the latest report:
Ford and GM are fighting to prove they can scale production. Tesla is trying to maintain trust while leading innovation. Toyota and Honda are betting on long-term strategies but risk falling behind in the short term. VW is recovering but still has work to do.
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