The Brand Equity Score™
Let's Reimagine Brand Intelligence
BES™ blends what the public thinks with how the media frames your brand to diagnose gaps and turn signals into strategy.
The Signal-Based Score Built for Modern Brands
BES™ combines two powerful inputs:
- What the public thinks (quantitative brand perception data)
- What the media says (qualitative earned media analysis)
Together, we measure four core dimensions:
Trust. Innovation. Perception. Reputation.
And we show where brands are leading, lagging, or misaligned.
Beyond volume, reach, and sentiment to understand brand equity:
Innovation
Our proprietary model scores how often your brand is associated with forward-thinking, leadership, and progress.
Trust
We analyze the tone, source credibility, and context of media coverage to evaluate how much trust your brand commands in the market.
Perception
We interpret both sentiment and narrative framing to understand how your brand is positioned—and how that positioning is shifting.
Reputation
Identify risks and opportunities, helping you make data-backed decisions that strengthen long-term brand equity.
Brand Equity Score™ is an industry-wide
benchmarking system that brands can rely on
to understand, measure, and improve their reputation.
Are you ready?
Let's Go!
Get your Brand Equity Score™to understand where your brand stacks up against your peers
Stop measuring your brand based on antiquated models, switch to measuredI/O
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