The Brand Equity Score™ Revolution
"76% of professionals struggle to prove impact to leadership."
With Brand Equity Score™ We Make This Possible!
Measuring Perception, Trust & Reputation
Brand Equity Score™ leverages AI + Human Analysis to understand nuance in conversation, moving beyond simply counting numbers
Four Key Dimensions:
1️⃣ Innovation – Is the brand seen as an industry leader in technology & disruption?
2️⃣ Consumer Trust – How confident are consumers & stakeholders in the brand?
3️⃣ Brand Perception – How is the brand positioned in the market vs. competitors?
4️⃣ Brand Reputation – Is leadership, strategy, and media sentiment driving positive outcomes?
Brand Equity Score™ assigns a score (out of 100) to each dimension, using a proprietary weighting system that balances media impact, sentiment, reach, and reputation insights.
Brand Equity Score™ is an industry-wide
benchmarking system that brands can rely on
to understand, measure, and improve their reputation.
✅ Beyond Metrics – moves past volume, reach, and sentiment to deliver
actionable reputation insights.
✅ Competitive Edge – Compare brand perception vs. competitors to shape winning strategies.
✅ AI + Human Intelligence – Data-driven insights + expert analysis ensure accuracy and depth.
✅ Strategic Impact – Goes beyond “what happened” to “what to do next” with clear recommendations.
✅ Cross-Industry Benchmarking – The only standardized measurement for tracking reputation across industries.
Are you ready?
Let's Go!
Get your Brand Equity Score™to understand where your brand stacks up against your peers
Stop measuring your brand based on antiquated models, switch to measuredI/O
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