Turn Signals into Strategy and
Strategy into Executive Communication
Hands-on, high-impact workshops designed for Communications, PR, and Reputation teams who need clarity, alignment, narrative discipline, and executive-ready insights.
Activation Lab Series
Our flagship series is built around three connected labs:
Inputs Lab
Align on what matters and which signals actually belong on your dashboard.
Outputs Lab
Turn signals into stories, insights, and talking points executives will use.
Outcomes Lab
Translate comms work into business impact and build an activation roadmap.
You can book a single lab or run the full series as a focused sprint with your team.
Individual Lab Sections
Inputs Lab
From Data Overload to Signal Clarity
Most teams are drowning in metrics but still arguing about what “good” looks like. The Inputs Lab aligns your stakeholders on which signals matter, why they matter, and how they ladder up to business priorities.
You’ll work on:
- Mapping business goals → comms objectives → measurable signals
- Separating vanity metrics from decision-driving metrics
- Defining a simple, shared language for performance
You’ll walk away with:
- Alignment across key stakeholders on what “success” means
- A prioritized Inputs Framework you can plug straight into existing tools and dashboards
- A Signal Map that links business outcomes to specific media and reputation metrics
You’ll work on:
- Turning trends and patterns into concise insight statements
- Framing signal changes as risk, opportunity, or momentum
- Building a simple narrative flow from data → insight → action
You’ll walk away with:
- A Narrative Library of reusable “story patterns” (momentum, risk, opportunity, trust, innovation, etc.)
- A set of Insight Templates you can reuse in monthly and quarterly reports
- Draft Executive Briefs built from your own recent data
Outputs Lab
From Metrics to Meaningful Insight
Executives don’t want “coverage recaps”—they want to know what it means and what to do next. The Outputs Lab helps your team turn raw signals into insights, narratives, and executive talking points.
Outcomes Lab
From Reporting to Business Impact
The Outcomes Lab connects your work to the metrics executives already care about—brand, revenue, risk, and reputation—so you can defend budgets and influence strategy.
You’ll work on:
- Making a clear link between comms activity and business outcomes
- Defining leading and lagging indicators for brand and reputation
- Designing a 90-day activation plan that proves value
You’ll walk away with:
- An Outcomes Scorecard that links comms activity to business-relevant KPIs
- A 90-day Activation Roadmap with clear owners and milestones
- A one-page Executive Outcome Brief that can be taken straight to the C-suite
Format, Logistics & Customization
Interactive workshops (virtual or in-person), optimized for discussion and co-creation—not lectures.
Duration:
- Single Lab: 90-minute or half-day session
- Full Series: 3-part program, typically delivered over 2–4 weeks
Ideal participants:
- Communications, PR, and Reputation leads
- Analytics / Insights partners
Deliverables:
- Activation Kit (as outlined above)
- Summary recap and next-step recommendation.
Is This Right for Your Team?
This is a fit if:
- You’re reporting a lot of numbers but still getting questions like “So what?” or “Why does this matter?”
- Your team has strong tools, but your storytelling and alignment lag behind your data.
- You need a clear, defensible way to show how comms contributes to brand, trust, and revenue.
- You want ready-made templates and narratives, not another theoretical framework.
Are you ready?
Let's Go!
Let's transform your measurement practice into a genuine strategic advantage.
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