figures - Brand Intelligence. Delivered.

Best of Colorado (53)

Yes, Let's Talk

I'm interested in learning more about measuredI/O.

Book: figures

All figures from Reputation Intelligence by Dr. Evan D. Escobedo,

shown here at full resolution for easy reference.

Chapter 1

The New Mandate

Figure 1.1

Fig. 1.1

The Four Maturity Levels — Career Progression from Data Provider to Strategic Advisor

Figure 1.2

Fig. 1.2

Distribution of 500+ DDC Assessments — Nearly Half Score at Level 2

Figure 1.3

Fig. 1.3

Skills vs. Tools — What Actually Drives Maturity

Figure 1.4

Fig. 1.4

The Three Intelligence Layers — Preview

Chapter 2

History of Measurement

Figure 2.1

Fig. 2.1

The Evolution of Measurement — From Output Metrics to Signal-Based Intelligence

Figure 2.2

Fig. 2.2

The Barcelona Principles Evolution — From Killing AVE to Measuring Value

Chapter 3

Four Signals Framework

Figure 3.1

Fig. 3.1

The Four Signals Framework — Trust, Innovation, Perception, and Reputation

Figure 3.2

Fig. 3.2

The Three Intelligence Layers — Brand, Corporate, and Business Intelligence

Chapter 4

Persona-Based Insights

Figure 4.1

Fig. 4.1

The Agile Persona Statement — Borrowed from Product, Built for Communications

Figure 4.2

Fig. 4.2

The Four PBI Tools — From Persona Statement to Operational Intelligence System

Figure 4.3

Fig. 4.3

Persona-Based Insights — Different Stakeholders, Different Intelligence Needs

Chapter 5

Media Reputation Score

Figure 5.1

Fig. 5.1

Media Reputation Score Methodology — The Scoring Formula That Makes Reputation Measurable

Chapter 6

The SIGNAL Framework

Figure 6.1

Fig. 6.1

The SIGNAL Framework — Executive Communication That Drives Action

Figure 6.2

Fig. 6.2

The Proof Chain — How Intelligence Becomes Documented Business Value

Chapter 7

AI + Human Intelligence

Figure 7.1

Fig. 7.1

The Hybrid Intelligence Model — AI for Scale + Human for Strategy

Chapter 8

Building the Culture

Figure 8.1

Fig. 8.1

The Intelligence Operating Cadence — Structured Rhythm for Sustained Impact

Chapter 9

The New Mandate

Figure 9.1

Fig. 9.1

The Transformation Journey — From Stakeholder Map to Strategic Advisor

Figure 9.2

Fig. 9.2

GEO vs. SEO — The New Intelligence Frontier

Chapter 10

Build Your Playbook

Figure 10.1

Fig. 10.1

12-Month Implementation Roadmap — From Zero to First MRS Deliverable

Figure 10.2

Fig. 10.2

The Implementation Journey — From Stakeholder Alignment to Operational Intelligence

Chapter 11

The Future

Figure 11.1

Fig. 11.1

The Complete Reputation Intelligence System — From Signal to Strategic Impact

Best of Colorado (54)

Stop measuring your brand based on antiquated models, switch to measuredI/O

Contact

email: info@measuredio.com

copyright © 2025 | measuredio, LLC.