A Communications Leader's Guide from Data Provider to Strategic Advisor
Foreword by John Box, CEO of Meltwater.
Published by measuredIO Press, the publishing imprint of measuredPR, LLC.
The book is about closing that gap, and it publishes the whole method instead of describing it. Every framework in it is running in public at mrsindex.com.
The discovery method, and the persona statement that makes a measurement program targetable. Why most reporting fails before any analysis happens.
The four-pillar model, driver weighting, competitive benchmarking, and why volume of coverage is excluded from the score entirely.
Translating measurement into executive action, and the four-part test a finding has to pass before it earns a place in a report.
“For decades, business leaders have struggled with a critical question: how do I understand where my customers are going, not just where they’ve been? Traditional metrics like C-Sat and NPS are retrospective — they tell us about past experiences, not future needs. Reputation Intelligence provides a practical guide to get ahead of the pace of change. Dr. Escobedo’s book gives us a unique look into the power of this forward-looking approach.”
“Every CCO I know has struggled with the same question: how do I prove that what we’re doing actually moves the needle on reputation and ultimately valuation? Evan’s book finally answers that. He’s built a methodology that connects media signals to business outcomes in a way that’s rigorous, practical, and most importantly, earns credibility at the C-level.”
“Reputation Intelligence is the rare book that turns measurement from a reporting function into a strategic advantage. Dr. Escobedo gives practitioners a clear, actionable system for detecting signals early and shaping executive decisions before crises unfold. A must-read for anyone serious about elevating communications into true strategic advisory.”
“What stands out about Reputation Intelligence is that the analyst-to-advisor evolution isn’t positioned as just better analytics — it’s operational. Building the right cadence, mapping decision-makers, and having a system that consistently converts signals into action and outcomes. This is a must-read for measurement professionals ready to make that shift.”
“This book captures a shift many of us in data and insight roles have been pushing for years. Evan Escobedo shows how reputation measurement can move beyond monitoring and reporting to provide the early signals and judgement leaders actually need. It is a practical guide for anyone responsible for turning complex data into clear advice that shapes decisions at the top table.”
“This is how you earn a permanent seat at the table. By replacing vague sentiment with ‘proof chains’ and actionable signals, this guide turns reputation management into a validated business driver.”
“As communications continues to evolve, the ability to correlate measurement to business impact and reputation is absolutely critical. Evan’s book gives communications professionals the framework to connect measurement to decisions — and decisions to business value.”
“Reputation Intelligence reframes communications measurement in a way that senior leaders can actually act on. Evan brings deep practitioner experience to a discipline that often struggles to connect data to decisions, offering a clear path to greater strategic relevance. A timely guide for teams navigating both executive expectations and rapid technological change.”
“Evan brought something communications had long needed — a science-based discipline for getting the right message to the right audience, through the right channels, at the right moment. Working together at Western Union, that rigour transformed how we engaged the C-suite: programs got funded because we could anticipate outcomes, not just tally what the world had already decided. Reputation Intelligence puts that same discipline within reach of every communications professional.”
“Dr. Escobedo gets right to the point: measurement isn’t the job, but what you do with it is. Reputation Intelligence is clear, practical, and written for the real world, where leaders crave insightful and actionable information. The ideas and examples in this book land because they’re grounded in experience, not theory, and you can see how to apply them immediately. If you want reputation work to matter in the boardroom, read this book.”
“In Reputation Intelligence, Dr. Evan Escobedo tackles a problem I see every day in my practice as a data storyteller: data that reports activity and outputs, but fails to change decisions or measure genuine impact. I love this book’s relentless focus on recognizing meaningful signals and using data to inform judgment, demonstrating how comms professionals can progress from measurement to meaning, from dashboards to influence. This practical, disciplined guide is a must-read for anyone who wants data to earn its place at the top table, not just describe what we already see in the rearview mirror. It also correctly positions AI in measuring reputational impact. What a breath of fresh air!”
Available in paperback and ebook.
The book says the tools run in your browser, with no account required. They are, and that is the whole page. Open one, fill it in, print it.
If you only do one, do the Persona-Based Insights Builder. It is the one that tells you whether the rest is worth building.
The figures are reproduced small in print. Every one of them is on the site at the size it was drawn.