Book: Tools
REPUTATION
INTELLIGENCE
A Communications Leader's Guide: from Data Provider to Strategic Advisor
Your team can tell you what happened last week. Rarely can they explain what it means — or act before a signal becomes a crisis.
Reputation Intelligence is the operating model for professionals who need to move from data provider to strategic advisor.
"Evan has built a methodology that connects media signals to business outcomes in a way that's rigorous, practical, and most importantly, earns credibility at the C-level."
— Nicole Vogrin
CCO, Waterdrop
The Methodology
Three frameworks. One operating system.
Persona-Based Insights™
Who needs what intelligence, and why? PBI maps each executive's priorities to the signals that actually drive their decisions — before you build anything.
Media Reputation Score™
A six-dimension scoring system that quantifies reputation across pillars — producing a defensible, executive-ready score that tracks over time and benchmarks against competitors.
SIGNAL Framework
Converts your MRS data into a six-component executive brief that produces a decision within hours — not a dashboard they'll read next quarter.
Praise for Reputation Intelligence
Rick Hamilton, CEO, Infovista
"Reputation Intelligence provides a practical guide to get ahead of the pace of change — a unique look into the power of this forward-looking approach."
Filipe Zuluaga, Director of Data, Analytics & Insights, DGA Group
"A practical guide for anyone responsible for turning complex data into clear advice that shapes decisions at the top table."
Nicole Vogrin, CCO, Waterdrop
"He's built a methodology that connects media signals to business outcomes in a way that's rigorous, practical, and earns credibility at the C-level."
Elena Viveiros Rung, VP Analytics, RUTH (Edelman)
"The analyst-to-advisor evolution isn't positioned as just better analytics — it's operational. A must-read for measurement professionals ready to make that shift."
Philippe Barillon, Corporate Affairs Executive Director, Novartis
"A clear, actionable system for detecting signals early and shaping executive decisions before crises unfold."
Cameron Lawrence, Ph.D., Professor Emeritus, University of Montana
"The ideas land because they're grounded in experience, not theory. If you want reputation work to matter in the boardroom, read this book."
About the Author
Dr. Evan D. Escobedo is a pioneering leader in reputation intelligence and media analytics, with over two decades of experience transforming how organizations measure, manage, and leverage reputation as a strategic asset.
Evan has redefined the field of communications measurement—helping organizations move beyond vanity metrics to signal-based intelligence that informs corporate strategy, protects brand equity, and drives measurable business impact.
The book comes with 9 free interactive tools.
Open any tool in your browser, fill it in, export your results. No software, no account required.
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