Pricing

What it costs, and why.

Two prices are fixed. One has a published floor. One is quoted after scoping, because its cost depends on your platform, your license and your drivers. Everything free stays free.

Start here

PBI scoping session

$5,500

A working session with the stakeholders, then the scoped measurement specification that comes out of it.

  • The persona statement, completed
  • Priority markets and the competitive set
  • Source authority ranking
  • Reputation drivers and their weights
  • The human-verification scope for any reporting that follows
Credited in full against the Build, a first Brief period, or an audit.
Fixed scope, fixed price

Measurement audit

$9,500

Ten business days. Your current measurement framework, scored against the standard, with the changes that would move it most.

  • Scored maturity read against the four-part test
  • The two or three changes with the largest effect, ranked
  • A written specification you own afterwards
  • One working session to walk it through
No retainer, no lock-in. You can run the specification yourself.
Recurring

MRS Brief & Report

Scoped, then quoted

Quoted per period once scope is set. It moves with the platform you license, how far back that license reaches, the human-verification ceiling and the number of drivers.

  • Monthly board-grade report, weekly operating brief, or both
  • Works with whichever media intelligence platform you already license
  • Backfill scored where your license allows it, so period one has a baseline
  • Can run on open data, like the public index, where there is no license
  • Human-verification ceiling contracted and printed on every report
  • Requires a PBI session first
See a live brief →
Flagship · one at a time

The 90-Day Build

Assess, scope, build, hand off. At the end your team runs it without me.

From $45,000
One business unit, one market set, up to five drivers, up to six people trained. Audit and PBI are absorbed, or credited if already bought.

Most teams do not need a vendor forever. They need a method, a specification and someone alongside them the first two times they run it. This is that engagement, and it is built to end.

Weeks 1–2

Assess

What you have now, scored against the four-part standard. What your license can do, including how far back it reaches.

Weeks 3–4

Scope

PBI with your stakeholders. Persona statements, priority markets, the competitive set, source authority, and the drivers with their weights.

Weeks 5–8

Build

MRS configured on your coverage. First period scored by me with your team watching, then calibration: your analysts score the same articles and we reconcile the differences.

Weeks 9–12

Hand off

Second period built by your team, reviewed by me. Scoring guide, verification protocol, templates and the written specification, all yours.

Day 90 ends in a choice, not a renewal. Your team runs it, which is what the engagement is designed for and what most do. Or you decide the loop is not where your people should spend their week, and the Brief picks it up. Either answer is a fine answer, and you make it after you have already seen the work.
The calibration session in weeks 5 to 8 is the part that makes a handoff real. Without it a team inherits a template and not a method. Shorter engagements are possible and are quoted the same way.
Free, and staying free

Three things you never have to pay for.

None of these are gated, none require an account, and none of them expire. A method nobody can inspect is an opinion with a number attached.

The Reputation Index

100 Fortune 1000 companies scored monthly on open data, with the query and the article behind every figure.

Open it ↗

The book's nine tools

Every tool from the appendix, interactive, in your browser. No software, no account, nothing transmitted.

Open the toolkit

Measurement maturity assessment

Fifteen questions, your score against the field, and the three answers costing you most. Built with the DDC practice at Meltwater.

Take it ↗

How these numbers are set

The logic, since you would ask anyway.

Why the audit is a fixed price

Because the scope is fixed. Ten business days, a defined set of outputs, and a specification you keep. A day rate would make it my interest to take longer.

Why PBI is charged, not given away

It is the work that determines what gets measured, so it is the most valuable thing in the engagement, not the sales call before it. It is credited against what follows, so nobody pays for it twice.

Why one session is priced like a piece of work, not a meeting

Because scoping is short and it is the decision everything downstream inherits. The audit is the opposite: priced to be easy to say yes to, not to reflect the days in it. Paying by elapsed time would be paying for the wrong thing in both cases.

Why the Build publishes a floor, not a price

Its shape is fixed and its size is not. One business unit with six people trained is a different engagement from four regions with twenty, and pretending otherwise would mean either overcharging the first or underdelivering the second.

Why the Brief is quoted, not listed

Four things move it and none are known before scoping: which platform you license, how far back that license reaches, how many articles a person verifies each period, and how many drivers are scored. A list price would be a guess I would then have to correct.

What is not included

Media licensing. The Brief runs on the platform you already license, whichever one that is. If you do not have one, it can run on open data instead, the way the public index does, and the report says which it used.

Start a conversation Or read the method first
For whoever reviews the contract

Working together.

The questions procurement, security and legal ask first, answered before they have to ask.

Your data

An export, not access

Client work runs on an export from the media platform you already license. No credentials to your platform are needed and nothing is scraped. Your coverage is used for your engagement and nothing else.

Your license terms

Checked before anything moves

Many platform contracts allow exports to be shared with a consultant working on your behalf; some restrict it. Your contract is checked in scoping, before any data changes hands. Where it does not allow it, the work is done alongside your team on your own systems.

Delivery

One file, no logins

Each Brief is a single self-contained file with no external calls and no tracking, delivered by whichever channel your security team prefers. Nothing you receive depends on an account that can lapse.

Paper

NDA first

A mutual NDA is signed before any data is shared. Engagements are contracted and invoiced by measuredPR, LLC, doing business as measuredI/O. Security questionnaires are answered in writing.

Continuity

One practitioner, stated plainly

measuredI/O is one person, and that is why the method is published, the specification is yours, and the 90-Day Build ends with your team running the loop. If I were unavailable, you would keep the specification, the scoring guide, the verification protocol and every report.

Neutrality

Platform-neutral by design

The book's foreword is by Meltwater's CEO and the maturity assessment is built with Meltwater's DDC practice. Neither makes Meltwater a requirement. The method reads coverage, not a vendor.

Questions

How much does a measurement audit cost?
$9,500, delivered in ten business days. Fixed price, fixed scope. It covers a review of your current measurement framework against the four-part standard, a scored maturity read, the two or three changes that would move it most, and a written specification you own afterwards.
How much does a PBI scoping session cost?
$5,500. It is a working session with the stakeholders themselves plus the scoped measurement specification that comes out of it: the persona statement, priority markets, the competitive set, source authority and the reputation drivers with their weights. The fee is credited in full against the 90-Day Build, against the first period of a Brief engagement, or against an audit, so nobody pays for it twice.
What does the MRS Brief cost?
It is quoted after scoping, because four things move it and none of them are known in advance: which media intelligence platform you license, how far back your license lets the coverage go, how many articles are contracted for human verification each period, and how many reputation drivers are scored. The last two are set in the PBI session. A list price would be a guess that I would then have to correct.
Which media intelligence platform do I need?
Whichever one you already have. The method reads coverage, not a vendor, so it runs on the platform you already license. Nobody is asked to switch. If you do not license one, the Brief can run on open data, the same way the index at mrsindex.com does. That is a real option and it is cheaper, but it sees only what is open, so the scope line on the report says so. measuredI/O is platform-neutral by design. The book's foreword is by Meltwater's CEO and the maturity assessment is built with Meltwater's DDC practice, but neither makes Meltwater a requirement: the method runs the same way on any platform's coverage.
Can you score coverage from before we started?
Usually yes, and it is worth doing, because a first report with no history has nothing to compare against. How far back depends entirely on the backfill provisions of your license, which vary by platform and by contract. Open data goes back further than most licenses do, in less detail. This is settled in scoping, before anything is quoted.
What is the 90-Day Build?
A single engagement that assesses what you have, scopes it properly, builds the scoring on your own coverage, and hands it to your team, from $45,000. Four phases across twelve weeks: assess, scope, build, hand off. The audit and the PBI session are absorbed into it, or credited if you have already bought them. It is built to end, not renew.
What happens at the end of the 90 days?
You choose. Most teams run it themselves, which is what the engagement is designed for and why the specification, the scoring guide and the verification protocol are yours to keep. Some decide the weekly loop is not where their people should spend their time and move to the Brief. You make that decision after seeing the work, not before.
Why only one 90-Day Build at a time?
Because it is an embedded engagement and the calibration work cannot be delegated. Running two concurrently would mean doing both badly. That is a real constraint, not a sales tactic, so if the next slot is three months out I will say so on the first call.
Why is PBI a prerequisite?
Because without it nobody can say which coverage counts. The drivers, the weights and the priority outlets define what gets measured, so a Brief cannot be scoped or quoted without them. It is credited against whatever follows, so it is not a toll.
Is anything free?
The index at mrsindex.com, all nine tools from the book, and the measurement maturity assessment. None of them are gated, none require an account, and none of them are a trial that expires. They are free because a method nobody can inspect is an opinion with a number attached.
Why publish prices at all?
Because the method, the query and the article behind every figure are published, and withholding the rate card while publishing all of that would be an odd place to start hiding things. It also means a conversation can be about whether this is the right work, not about what it costs.