Pricing

What it costs, and why.

The PBI session, the audit and the Brief tiers are fixed prices. The Build has a published floor. Everything open stays open.

Start here

PBI scoping session

$5,500

A working session with the stakeholders, then the scoped measurement specification that comes out of it.

  • The persona statement, completed
  • Priority markets and the competitive set
  • Source authority ranking
  • Reputation drivers and their weights
  • The human-verification scope for any reporting that follows
Credited in full against the Build, a first Brief period, or an audit.

See the workspace we fill in together →

Fixed scope, fixed price

Independent measurement audit

$9,500

Ten business days from receiving your coverage export. A second opinion on the measurement you already pay for, from a firm that sells neither the data nor the coverage.

  • Your current measurement, scored against the four-part test
  • A scored peer view: you and two competitors on the same coverage
  • The AI answer check: which of your strongest stories AI assistants actually cite
  • A dated plan with the two changes worth the most
  • A written specification you own, and one working session to walk it through
Credited in full against the 90-Day Build if signed within 60 days. No retainer, no lock-in.
Recurring

MRS Brief & Report

From $3,750

A month, for the Monthly tier. Three tiers, set by how many articles a person reads and scores each period. The rest are auto-scored and marked as such.

  • Quarterly, $6,000 a quarter: up to 90 articles verified per quarter
  • Monthly, $3,750 a month: up to 60 verified per month
  • Monthly with weekly brief, $6,500 a month: up to 120 verified per month
  • Runs on the media intelligence platform you already license
  • Three-period minimum. Requires a PBI session, credited against period one
Flagship · limited slots

The 90-Day Build

Assess, scope, build, hand off. At the end your team runs it without us.

From $45,000
One business unit, one market set, up to five drivers, up to six people trained. Audit and PBI are absorbed, or credited if already bought (the audit within 60 days).

Most teams do not need a vendor forever. They need a method, a specification and someone alongside them the first two times they run it. This is that engagement, and it is built to end.

Weeks 1–2

Assess

What you have now, scored against the four-part standard. What your license can do, including how far back it reaches.

Weeks 3–4

Scope

PBI with your stakeholders. Persona statements, priority markets, the competitive set, source authority, and the drivers with their weights.

Weeks 5–8

Build

MRS configured on your coverage. First period scored by us with your team watching, then calibration: your analysts score the same articles and we reconcile the differences.

Weeks 9–12

Hand off

Second period built by your team, reviewed by us. Scoring guide, verification protocol, templates and the written specification, all yours.

Day 90 ends in a choice, not a renewal. Your team runs it, which is what the engagement is designed for and what most do. Or you decide the loop is not where your people should spend their week, and the Brief picks it up. Either answer is a fine answer, and you make it after you have already seen the work.
The calibration session in weeks 5 to 8 is the part that makes a handoff real. Without it a team inherits a template and not a method. Shorter engagements are possible and are quoted the same way.
Open, and staying open

Three things open to anyone.

None of these are gated, none require an account, and none of them expire. A method nobody can inspect is an opinion with a number attached.

The Reputation Index

100 Fortune 1000 companies scored monthly on open data, with the query and the article behind every figure.

Open it ↗

The book's nine tools

Every tool from the appendix, interactive, in your browser. No software, no account, nothing transmitted.

Open the toolkit

Measurement maturity assessment

Fifteen questions, your score against the field, and the three answers costing you most. Built with the DDC practice at Meltwater.

Take it →

How these numbers are set

The logic, since you would ask anyway.

Why the audit is a fixed price

Because the scope is fixed. Ten business days from receiving your coverage export, a defined set of outputs, and a specification you keep. A day rate would make it our interest to take longer.

Why PBI is charged, not given away

It is the work that determines what gets measured, so it is the most valuable thing in the engagement, not the sales call before it. It is credited against what follows, so nobody pays for it twice.

Why one session is priced like a piece of work, not a meeting

Because scoping is short and it is the decision everything downstream inherits. The audit is the opposite: priced to be easy to say yes to, not to reflect the days in it. Paying by elapsed time would be paying for the wrong thing in both cases.

Why the Build publishes a floor, not a price

Its shape is fixed and its size is not. One business unit with six people trained is a different engagement from four regions with twenty, and pretending otherwise would mean either overcharging the first or underdelivering the second.

Why the Brief is priced by verified articles

Because the person reading and scoring the coverage is the cost, not the software. Each tier sets how many articles a person verifies each period, and that number is printed on every report, so you can see what you paid for. Backfill beyond your license window, or running on open data without a license, is quoted separately.

What is not included

Media licensing. The Brief runs on the platform you already license, whichever one that is. If you do not have one, it can run on open data instead, the way the public index does, and the report says which it used.

For whoever reviews the contract

Working together.

The questions procurement, security and legal ask first, answered before they have to ask.

Your data

An export, not access

Client work runs on an export from the media platform you already license. No credentials to your platform are needed and nothing is scraped. Your coverage is used for your engagement and nothing else.

Your license terms

Checked before anything moves

Many platform contracts allow exports to be shared with a consultant working on your behalf; some restrict it. Your contract is checked in scoping, before any data changes hands. Where it does not allow it, the work is done alongside your team on your own systems.

Delivery

A file or a private link

Each Brief comes either as a single self-contained file, or at a private, password-protected address for your team with past periods kept alongside. Both are built the same way: no outside calls, no tracking, not indexed by search engines. If the engagement ends, you keep every period as a file.

Paper

NDA first

A mutual NDA is signed before any data is shared. Engagements are contracted and invoiced by measuredPR, LLC, doing business as measuredI/O. Security questionnaires are answered in writing.

Continuity

Built to outlast any one person

Every engagement is led by Evan Escobedo, with specialist partners brought in where the work calls for it. Nothing depends on anyone's memory: the method is published, and you keep the specification, the scoring guide, the verification protocol and every report.

Neutrality

Platform-neutral by design

The book's foreword is by Meltwater's CEO and the maturity assessment is built with Meltwater's DDC practice. Neither makes Meltwater a requirement. The method reads coverage, not a vendor.

Questions

How much does the independent measurement audit cost?
$9,500, delivered in ten business days from receiving your coverage export. Fixed price, fixed scope. It is a second opinion on the measurement you already pay for: your current framework scored against the four-part standard, a scored peer view of you and two competitors on the same coverage, a check of which of your strongest stories AI assistants actually cite, a dated plan with the two changes worth the most, and a written specification you own afterwards. The fee is credited in full against the 90-Day Build if you sign within 60 days.
How much does a PBI scoping session cost?
$5,500. It is a working session with the stakeholders themselves plus the scoped measurement specification that comes out of it: the persona statement, priority markets, the competitive set, source authority and the reputation drivers with their weights. The fee is credited in full against the 90-Day Build, against the first period of a Brief engagement, or against an audit, so nobody pays for it twice.
What does the MRS Brief cost?
From $3,750 a month. There are three tiers, set by how many articles a person verifies each period: Quarterly at $6,000 a quarter (up to 90 articles per quarter), Monthly at $3,750 a month (up to 60 per month), and Monthly with a weekly brief at $6,500 a month (up to 120 per month). It runs on the media intelligence platform you already license. There is a three-period minimum, and a PBI session comes first, credited against the first period. Backfill beyond your license window, or running on open data, is quoted separately.
Which media intelligence platform do I need?
Whichever one you already have. The method reads coverage, not a vendor, so it runs on the platform you already license. Nobody is asked to switch. If you do not license one, the Brief can run on open data, the same way the index at mrsindex.com does. That is a real option, quoted separately, but it sees only what is open, so the scope line on the report says so. measuredI/O is platform-neutral by design. The book's foreword is by Meltwater's CEO and the maturity assessment is built with Meltwater's DDC practice, but neither makes Meltwater a requirement: the method runs the same way on any platform's coverage.
Can you score coverage from before we started?
Usually yes, and it is worth doing, because a first report with no history has nothing to compare against. How far back depends entirely on the backfill provisions of your license, which vary by platform and by contract. Open data goes back further than most licenses do, in less detail. This is settled in scoping, before anything is quoted.
What is the 90-Day Build?
A single engagement that assesses what you have, scopes it properly, builds the scoring on your own coverage, and hands it to your team, from $45,000. Four phases across twelve weeks: assess, scope, build, hand off. The audit and the PBI session are absorbed into it, or credited if you have already bought them. It is built to end, not renew.
What happens at the end of the 90 days?
You choose. Most teams run it themselves, which is what the engagement is designed for and why the specification, the scoring guide and the verification protocol are yours to keep. Some decide the weekly loop is not where their people should spend their time and move to the Brief. You make that decision after seeing the work, not before.
Why are 90-Day Build slots limited?
Because it is an embedded engagement and the calibration work is done hands-on by senior people, not handed to a junior team. Slots are limited so each Build gets that attention. If the next opening is a few weeks out, we will say so on the first call.
Why is PBI a prerequisite?
Because without it nobody can say which coverage counts. The drivers, the weights and the priority outlets define what gets measured, so a Brief cannot be scoped or quoted without them. It is credited against whatever follows, so it is not a toll.
What is open without paying?
The index at mrsindex.com, all nine tools from the book, and the measurement maturity assessment. None of them are gated, none require an account, and none of them are a trial that expires. They are open because a method nobody can inspect is an opinion with a number attached.
Why publish prices at all?
Because the method, the query and the article behind every figure are published, and withholding the rate card while publishing all of that would be an odd place to start hiding things. It also means a conversation can be about whether this is the right work, not about what it costs.