Reputation Intelligence

Every figure, at full size.

All nineteen figures from the book, at the size they were drawn. They are reproduced small in print and some of the detail is hard to read there. No account, nothing to fill in. Click any figure to open it on its own.

The nine tools About the book
Chapter 1

The Activation Gap

Figure 1.1page 12
Figure 1.1. The Four Maturity Levels—Career Progression from Consumer to Visionary
The Four Maturity Levels—Career Progression from Consumer to Visionary
Figure 1.2page 13
Figure 1.2. Distribution of 500+ DDC Assessments—Nearly Half of Teams Stuck at Level 2
Distribution of 500+ DDC Assessments—Nearly Half of Teams Stuck at Level 2
Figure 1.3page 14
Figure 1.3. Skills vs. Tools Impact—Tools Add +2 Points, Skills Add +12 to +19 Points
Skills vs. Tools Impact—Tools Add +2 Points, Skills Add +12 to +19 Points
Figure 1.4page 15
Figure 1.4. The Three Intelligence Layers—Preview (Full Framework Detailed in Chapter 3)
The Three Intelligence Layers—Preview (Full Framework Detailed in Chapter 3)
Chapter 2

The Evolution of Measurement

Figure 2.1page 24
Figure 2.1. The Evolution of Measurement—From Output Metrics to Signal-Based Intelligence
The Evolution of Measurement—From Output Metrics to Signal-Based Intelligence
Figure 2.2page 53
Figure 2.2. The Barcelona Principles Evolution—From Killing AVE to AI-Enabled Measurement Standards
The Barcelona Principles Evolution—From Killing AVE to AI-Enabled Measurement Standards
Chapter 3

Decoding Signals

Figure 3.1page 71
Figure 3.1. The Four Signals Framework—Trust, Innovation, Perception, and Reputation (customize based on your organization’s priorities discovered through PBI in chapter 4)
The Four Signals Framework—Trust, Innovation, Perception, and Reputation (customize based on your organization’s priorities discovered through PBI in chapter 4)
Figure 3.2page 84
Figure 3.2. The Three Intelligence Layers—Brand Intelligence, Reputation Intelligence, and Business Intelligence
The Three Intelligence Layers—Brand Intelligence, Reputation Intelligence, and Business Intelligence
Chapter 4

Persona-Based Insights

Figure 4.1page 105
Figure 4.1. The Agile Persona Statement—Borrowed from Product Development, Transformed for Intelligence
The Agile Persona Statement—Borrowed from Product Development, Transformed for Intelligence
Figure 4.2page 106
Figure 4.2. The Four PBI Tools—From Persona Statement to Operational Intelligence System
The Four PBI Tools—From Persona Statement to Operational Intelligence System
Figure 4.3page 110
Figure 4.3. Persona-Based Insights—Different Stakeholders, Different Intelligence Needs
Persona-Based Insights—Different Stakeholders, Different Intelligence Needs
Chapter 5

Media Reputation Score

Figure 5.1page 128
Figure 5.1. Media Reputation Score Methodology— Multi-Dimensional Scoring Framework
Media Reputation Score Methodology: Multi-Dimensional Scoring FrameworkThe book's framework. For how it maps to the four calibrated pillars used on this site and the index, see how it maps to the four pillars.
Chapter 6

Executive Storytelling

Figure 6.1page 163
Figure 6.1. The SIGNAL Framework—Executive Communication That Drives Decisions
The SIGNAL Framework—Executive Communication That Drives Decisions
Figure 6.2page 173
Figure 6.2. The Proof Chain—How Intelligence Becomes Demonstrated Value
The Proof Chain—How Intelligence Becomes Demonstrated Value
Chapter 7

AI + Human Intelligence

Figure 7.1page 191
Figure 7.1. The Hybrid Intelligence Model—AI for Scale + Human for Strategy
The Hybrid Intelligence Model—AI for Scale + Human for Strategy
Chapter 8

Building Reputation Intelligence Culture

Figure 8.1page 217
Figure 8.1. The Intelligence Operating Cadence—Structured Rhythm for Continuous Value Delivery
The Intelligence Operating Cadence—Structured Rhythm for Continuous Value Delivery
Chapter 9

Build Your Playbook

Figure 9.1page 234
Figure 9.1. 12-Month Implementation Roadmap—From Zero to Enterprise Intelligence Function
12-Month Implementation Roadmap—From Zero to Enterprise Intelligence Function
Figure 9.2page 238
Figure 9.2. The Implementation Journey—From Stakeholder Skeptics to Strategic Partners
The Implementation Journey—From Stakeholder Skeptics to Strategic Partners
Chapter 10

The Future of Reputation Intelligence

Figure 10.1page 258
Figure 10.1. The Reputation Intelligence System—From Signal Detection to Strategic Value
The Reputation Intelligence System—From Signal Detection to Strategic Value

Questions

Why does this page exist?
Because the figures are reproduced small in print and some of the detail is hard to read, particularly the scoring tables in Figure 5.1. These are the same images at the size they were drawn. Nothing is gated and nothing is different from the book.
Can I use these in a presentation?
Yes, with attribution to Reputation Intelligence. If you are teaching the method internally, that is the best possible use of them. Please do not strip the attribution line.
Some figure numbers moved. Which is right?
The printed book is right, and this page now matches it exactly: ten chapters, nineteen figures, numbered 1.1 through 10.1. An earlier version of this page was built from a pre-publication outline and had the numbering wrong from Chapter 9 onward.
Using these in a deck? Go ahead, with attribution to Reputation Intelligence. If you are teaching the method to your own team, that is exactly what they are for. The nine interactive tools are at measuredio.com/book/tools.