Straight answers to the questions communications leaders ask about measuring reputation. Each one uses figures from the MRS® Index, and the method behind them is published in full.
Corporate reputation is measured in two halves: what people think, and what they are being told. How to score the second half, article by article, against your own priorities.
Share of voice tells you how much of the conversation you had, not whether it helped. Four alternatives, from the simplest to a full composite, and when share of voice still earns its place.
Reach is how many people an outlet could reach. Impact is whether a specific story changes how your company is seen. Why ranking by reach puts the wrong stories on top, and what to rank by instead.