Tool 01 · Discover

Persona-Based Insights™ Builder

Work from a business priority to a completed Agile Persona Statement. Nothing you type leaves this page.

01 The persona
02 The signal

A mention is something that happened. A metric counts it. A signal changes what someone does. Climb the ladder before you write this.

Mention
Metric
Signal
03 The outcome
04 Reality check

Answer honestly. This is the part that decides whether anything needs to change.

Your Agile Persona Statement

So what
—
Why it matters
—
What to do
—

Nothing here is sent anywhere. Close the tab and it is gone, so print or copy before you leave.